306. Advertique: MENNEN POWDER TIN

POWDER TO THE PEOPLE! MennenTalcum For Men. Vintage powder tin, 5" high.

The Mennen Company was founded in 1878 by German immigrant, Gerhard Heinrich Mennen, who founded his company in Newark, then later moved to Morristown, New Jersey in 1953. The company's first product was talcum-based powder, an innovation at the time. Its product line expanded to include over-the-counter pharmaceuticals and personal products such as the Skin Bracer, Speed Stick, and Baby Magic products.

The men's line began with  "Mennen Talcum for Men."  and this example dates to the '30s. It was found in a local shop with its content almost full. Areas of missing paint are apparent--the paint on the tin is easily washed off.

The product graphics are still strong and unblemished in some parts, and the front panel even retains the image of the founder. Locally, the brand was overshadowed by Johnson & Johnso, which dominated the powder market. Mennen found a niche with its men's personal care line like skin bracer, deodorants and after-shaves. Mennen was later sold in the '90s to manufacturing giant, Colgate-Palmolive.