First time to see this one-of-a-kid china dinner plate that was a giveaway of Rufina Patis, the first fish sauce brand in the Philippines founded by widow Rufina Salao vda. de Lucas. The home industry that she put up in 1900 became a successful multi-million peso business, peaking in the 50s and 60s.
The business grew by leaps and bounds after the war and 2 modern manufacturing and bottling plants were erected in 1957 and 168 to meet the growing lucrative U.S.-Filipino market. The company also invested in advertising and in sales promotions--and these collectible plate premiums were among those used to entice housewives to buy a bottle of Rufina Patis.
This small 8 in.diamter plate bears the Rufina Patis Especial logo and bears the Three Starbest China - Made in Japan manufacturer's mark. It was found on ebay Philippines, sold to me by an old gentleman whose father used to have a general merchandise store selling groceries, including condiments and bottled products.
On the center of the plate is a delicately colored illustration of a woman in patadyong and salakot, with a basketfull of fish in one arm-- a charming Filipiniana touch on a Japan-made plate.
The piece dates from the 50s and still retains its vibrant colors after all these years. It may not have been used and was used for decorative purposes. This is the first and only known premium item associated with the pioneer patis brand in the country.
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