Wednesday, October 24, 2012
242. A Case in Point: 50s COKE ALUMINUM CASE
One of my earliest Coca Cola collectibles is this stamped aluminum carrying case that can hold 24 bottles. I remember picking this up from good old Makati Cinema Square, which, back in the '80s , was a favorite hunting ground for all things old, vintage and collectible. I've seen a few aluminum cases here in the Philippines; I don't think these were produced locally--local crates were of wood until the 70s, when plastic replaced them. The crate is divided into niches by means of metal rods that are covered in rubber. I just checked ebay and currently there's one similar to this priced at $96.00--with an hour to go before the end of the auction. Past examples were sold for $70 plus. As you can see, this aluminum crate is a nifty way to display my collection of vintage Coke bottles. What a way to "open happiness!"
Labels:
1950s,
Coca Cola,
packaging,
pop culture,
soda pop collectibles,
thrift shop
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