Thursday, September 24, 2009

52. PLAZA LUNCH Advertising Pocket Mirror

Celluloid pocket mirrors were favorite advertising giveaways of establishments like Plaza Lunch, a Manila restaurant established in 1914, touted as "The Only Place In The Orient"--whatever that means. Though popular in its time, I have not uncovered much information about Plaza Lunch, but a lot can be told about its manager-founder, American Fred M. Harden. Harden married Filipina Esperanza Perez in 1917, and together they started several successful businesses, acquiring prime real estate and valubale property. In 1938, they stopped living together. In connivcance with another Filipino, Fred spirited away cash and assets from his wife, thus committing fraud in the administration of their conjugal ownership of properties. Sued by his wife in a case that reached the Supreme Court, Harden was subsequently jailed at the New Bilibid Prisons in Muntinlupa.

"Mirror, mirror in my pocket, whose criminal case is in the docket?.."

1 comment:

  1. Fred Harden was my grandfather and the Plaza Lunch was his restaurant in Manila. This is a piece of advertisement for the Plaza Lunch that I've never seen before. Would you be willing to part with it?