40. Boxed: THE BEE GEES

"When I was small, and Christmas trees were tall...." there were the Brothers Gibbs--the Bee Gees--Maurice, Robin and Barry. The Bee Gees were an alternative to the Beatles as their early 60s songs were more mellow with neat harmonies--Spicks and Specks, Holiday, New York Mining Disaster, Cherry Red. But the Beatles juggernaut was in full force then and so the Bee Gees had to play second fiddle to the Fab Four--that is, until the Disco Craze came along. The soundtrack of "Saturday Night Fever" catapulted the group to mega-stardom, earning a horde of new found fans.The massive global impact of both the film and the soundtrack was seismic, bringing the disco sound into the mainstream. Soon, everyone was dancing to the beat of "Stayin' Alive", "Night Fever", "More Than a Woman" and other hits. Lunch box companies took note of the resurgent fame of the Bee Gees, which was parlayed into a metal lunchbox you now see here.

Maurice would die in 2003 (younger brother Andy died much earlier, in 1988, of a heart problem) and the Bee Gess were never the same again. But whatever, their memory is still "stayin' alive..stayin' alive...ha-ha-ha-ha-stayin' aliiiii--iiii---iivve!