Wednesday, September 16, 2009


"Palikero" is the Filipino term for a "dandy", an apt brand name for a local pomade product manufactured in the late 1930s. This small paper label, featuring a photo of an unidentified Hollywood star with slickbacked hair, was once glued on the front panel of a bottle with a tin cap, just like the way popular brands of the day like Tarzan, Verbena and Three Flowers were packaged. Hair pomades left hair greasy and gleaming with oily luster--just what the girls go for in their men!

1 comment: