What did James Dean, Tab Hunter, Elvis and Frankie Avalon used in common to keep their hair shiny, gleaming and in place? Brylcreem, of course. Created in 1928 by County Chemicals, Brylcreem was responsible for giving generations of young men the "wet look" hairdo, the rage of the times. Brylcreem was marketed internationally, available even in Thailand, where it was sold in jars (in America, Brylcreem was sold in tubes).
This rare Brylcreem thermometer with a wooden backboard and painted features was just one of the thousands of merchandising materials produced to support the brand in stores. Even in conservative Siam, men were entitled to some form of vanity, and just a dab of Brylcreem provided just that.Bryl-creem, you'll look so debonair. As the product jingle goes: "Bryl-creem, the gals will all pursue ya, they'll love to run their fingers through your hair".