Monday, July 5, 2010

132. PEPSYCHEDELIA! Pepsi Advertising Posters

Various psychedelic posters from the 1970s singing praises to Pepsi Cola, which, in those turbulent decades was the no. 1 cola in the country, outselling Coke by a mile. Remember "Have a Pepsi Day"? Or the "Pepsi Generation"? The posters are sooo Peter Max, relying on design more than the concept. Note the 'sarimanok' motif on the 3rd poster. Minnesotan John Clarkin is credited with bringing Pepsi to the Philippines at the close of World War II, becoming the 1st country manager of the Pepsi Cola Bottling Company. Advertising was handled by Ace-Compton Advertising in the 70s, but too bad I didn't get a chance to work on the account--it lost it in 1978. These are my only Pepsi mementos at a time when the so-called Cola Wars were at its peak.


  1. Wow, this is very cool.
    Th sarimanok is very surprising.
    Looks like Pepsi had a Filipino touch, unintentionally hehe.

  2. Maybe the poster was produced to coincide with the 1974 Miss Universe in Manila--which had a sarimanok as an icon. Not a farfetched idea.