Sunday, April 18, 2010


A colorful Camel cigarette poster from the early 50s! Before the advent of photography, advertising graphics were hand-illustrated, but photography changed all that--making posters, billboards, handbills and point-of-sale materials more attractive and more cost-efficient to produce. Visual appeal is even heightened in this poster with the use of a glamorous model in a swimsuit! By the way, Camel cigarettes were introduced way back in 1913 by R.J. Reynolds Tobacco Co. It was so named because the Turkish cigaratte paper used was an Egyptian imitation. In 9187, a "Joe Camel" mascot was designed, becoming another instant advertising icon.

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