Sunday, November 15, 2009
77. Advertique: CORTAL ADVERTISING SIGN
Cortal was aleading pain reliver brand in the Philippines back in the 1950s, and like aspirin, every botica (pharmacy) had the tablets always in stock, as Cortal fights pain--safely, curely and fast. For years, Cortal's trade character showing an animated tablet wielding a sword, was a familiar figure used in the advertising and promotions of the medicine. This large enamelled sign made for Botica Intramuros was offered at the famous Greenwhills collectibles fair, but found no buyers. It has a few dings and paint losses but the main graphics and the colors are intact, making it an attractive advertising antique. Today, the trade character has been graphically simplified, losing its human face and features. Cortal continues to be made by Glaxo Smith Kline despite the availablity of more modern and technologically advanced pain relievers.