Coca Cola made a lot of these tin coin banks in the shape of the classic red Coca Cola cooler as advertising premiums. These proved to be very popular, as for many years, these coin banks were updated and re-issued. This example dates from the 1950s and has better details than later editions. For instance, the shape is very faithful to the traditional Coca Cola cooler, with rounded corners, deeper red paint and finer lettering (later 1970s coin banks had sharper corners, paler red painting. Indeed, savings go better with Coca Cola!