Remember the King of the Cowboys, Roy Rogers who rode to fame astride his horse Trigger and his partner Dale Evans? Back in the 1950s, Roy was a hot, hot star of film, radio and Tv that Quaker Oats Cereal used his likeness for the product premiums that they gave away to loyal customers. This plastic "toby mug", made by Marx in the 1950s, was a popular giveaway and is avidly collected today by Western and toy collectors. I checekd prices on the net and one example showed a similar cup with a SALE price of $22! I paid exactly 2 dollars for this cup in a Piscataway, NJ flea market. Happy trails to your hunt!