Monday, September 26, 2011
201. PEPSI COLA SHELF
A retro mid-century moderne Pepsi Cola wall shelf given as a premium to stores in Thailand, found at the famous Chatuchak weekend market in Bangkok. Classic free-form amoeba shape back panel dates this to the 50s. The tin shelf ledge itself is very narrow, so maybe this was used to hold match boxes, or collect discarded Pepsi crowns. Pepsi collectibles have always played second fiddle to Coke items, but this is a rare piece as localized advertising premiums of international brands like Pepsi are hard to come by in Thailand. When I found it, I sure had a Pepsi Day!