Sunday, March 13, 2011
167. Pinback: KOLYNOS TOOTHPASTE
Kolynos was one of the first toothpastes made available in the Philippines that was created by N.S. Jenkins in 1908. It became a popular brand and was widely promoted by way of radio programs through music. In 1936, 15 year old Esen "Priscilla" Aristorenas was named as "Priscilla the Kolynos Girl" in a radio show sponsored by the brand. She was a huge success, singing most jazz songs that were new to the ears of music-loving Filipinos. The show lasted until 1942. A few Kolynos advertising premiums survived (I once had a cardboard counter display of the Kolynos mascot which I gave away--regrettably!), and this pinback--a foreign issue-- is just one of them. In 1995, Kolynos was bought by its own competitor--Colgate-Palmolive.