Choco-Vim was my idea of chocolate heaven back when I was a kid in the 60s. Dairy giant Magnolia concocted the chocolate drinks, and came in straight-sided bottles such as this, and also in shorter, squatter bottles. When the family would go visit my aunt in Manila, she would welcome us with servings of Choco-Vim, picked out from her freezer (she ran Herran Kiosk). Choco-Vim would be reincarnated as Magnolia Chocolait in the 70s, and this time, it was made to appeal to the young go-go crowd. Remember that ad featuring young people cavorting on a beach as the jingle "Superdelicious Chocolait, Supernutritious Chocolait.." played on and on?
In the early 80s, Chocolait was assigned to ad agency Ace Compton and, in a twist of fate, I found myself writing the ads for it! I guess my love and affinity for the product showed as the Magnolia Chocolait Ad won creative awards! Anyway, Chocolait--now in tetra packs--is still being sold today, but even if I know it's the reincarnation of Choco-Vim, I still long for the day for the brand to return--original name, bottle, flavor and all. People from my generation still pine for the nourishing, revitalizing Choco-Vim--so much so that there's even a facebook group devoted to this bottled chocolate goodness!