Thursday, August 15, 2013

270. Keep on Truckin': FARGO TOY WOODEN TRUCK

I chanced upon an amazing vintage toy shop at the famed Cubao Expo just 3 weeks ago--and boy, was I in luck! It was on a Sunday, and the store was supposed to be closed--but by chance, the shop owner was around, about to be interviewed for some TV feature.Seeing the door open, I insinuated myself in while the TV crew was preparing their equipment. Immediately, I saw this wooden blue and red truck, with handwritten sign that identified it as belonging to Fargo Trucking.
It assumed that this nice toy truck was an advertising giveaway of some sorts, a premium given to loyal clients. I tried googling the company name, but couldn't find this trucking that touted its incredible delivery destinations with confidence-- "Manila--to Any Point on Earth!". It's a well-made toy, with wooden wheels that roll perfectly and with an open-box bed hinged at the rear that can be lifted. I would probably date this to the 70s, an example of a rare advertising premium made in the Philippines!

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