Sunday, October 17, 2010


Here's a great example of an advertising premium from the popular soap, Camay, made by then Philippine Manufacturing Corporation (PMC), the future Procter & Gamble.

It is an album of beauteous Filipina movie stars of the 50s, with detachable color photos and biographical sketches of famous actresses of the day like Carmen Rosales, Tessie Agana, Linda Estrella, Rosa Rosal, Norma Vales and Nida Blanca.

It is often hard to find an album with all the pictures intact, but this example has them all. Camay has since undergone many relaunches--at one point, even the pronunciation changed into a more Americanized --Cah-mey!

But its association with stars and beautiful women remained. In fact. Camay Girls were some of the most recognizable women on TV in the 60s thru the 80s, a list that includes Pacita Goyena, Tina Artillaga, Maritess Revilla, Cita Revilla, Claudia Bermudez and Zsa-Zsa Padilla. In the 90s, Camay had all but disappeared from the product shelf, but the images of the legendary beauties who promoted the soap lingerin our memoroies--and in albums such as this!

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