Thursday, June 28, 2012
Thursday, June 21, 2012
One of the most prolific makers of Japanese battery operated toys was the Horikawa company which manufactured and sold hundreds of different tin robots and space toys. Horikawa sold so many different robots in the 1950's through 80's that new variations are being found regularly by collectors--just like this vintage 70s monter, which came literally robot-walked to my doorstep. It's a large, heft robot (16" tall!), noseless, with tin and plastic body. When running on its batteries, it walks, stops, and its chest opens to reveal a deadly set of rocket artillery, which it shoots with matching light flashes and sound effects. Pretty impressive for a 40++ year old robot, no?
Thursday, June 14, 2012
Thursday, June 7, 2012
I found this full page, full color ad of Coca-Cola with a WWII theme in a U.S. flea market. It's a fascinating piece of ephemera, blending product sell with a bit of world history. What makes it even more interesting is the fact that depicts a Philippine scene---with reference to MacArthur's place of return, hence the headline: .."Yank friendliness comes back to Leyte".
This particular ad was part of a post-War advertising campaign mounted by Coke in 1945, as the world prepared to put the war behind and move forward. Similar ads--both in color and black and white--featured scenes from countries such as Brussels, France and Admiralty Island.
The artwork for the Philippine realistically depicts a village with nipa huts, with two Pinoy husband-and-wife vendors giving out Coke to their amiable "amigos'. "Ice-cold Coca-Cola has become a symbol of goodwill--and everyday example of how Yankee friendliness follows the flag around the globe"--so goes the copy. Wartime Coke ads are very collectible, redefining the brand role in difficult, critical times by associating the product beyond refreshment, in this case, elevating the soda as a symbol of patriotism and American international goodwill.